Trogon Exhibition Booth
Ahmedabad, India
Location:
Ahmedabad, India
Awards:
Excellence In Stall Design at GIHED Property Show
Client:
Trogon Group
Status:
Completed
The Brief
The exhibition stall for Trogon Group is designed as an adaptable booth for use across multiple property exhibitions in India. It captures the brand’s ethos of innovation, heritage, and ambition through a streamlined and impactful design. At its core is a curved OLED screen, providing a dynamic visual narrative that showcases Trogon’s flagship projects—Trogon Twin Towers and Centre Court. The design emphasizes the themes of growth, evolution, and the intersection of tradition and modernity, creating a bold representation of Trogon Group’s identity and vision in Ahmedabad’s real estate landscape.
A Visual Journey
The curved OLED screen takes visitors on a journey through Trogon Group’s connection to Ahmedabad’s development. Starting with Bhil artwork, it reflects Gujarat’s cultural roots and transitions to iconic landmarks such as the Sidi Saiyyed Mosque and Adalaj Stepwell, emphasizing Ahmedabad’s architectural heritage.
The narrative moves through the bustling city center, linking Trogon’s developments to the Ring Road as representations of urban growth, and concludes at GIFT City, presenting its futuristic skyline and Trogon Group’s vision for innovation and progress.
Conceptual approach
The booth design focuses on four main elements. Heritage meets modernity by integrating traditional patterns inspired by Bhil art and Gujarati craftsmanship with contemporary materials like polished metal, glass, and dynamic lighting. This approach reflects Ahmedabad’s cultural roots alongside its modern aspirations.
The crossroads concept represents the meeting point of Ahmedabad’s past and future. The booth layout guides visitors through distinct zones, mirroring the journey displayed on the OLED screen and emphasizing this connection. The Trogon logo bird symbolizes growth, freedom, and ambition. Its presence is reinforced through bird-inspired lighting or sculptural features, tying back to Trogon Group’s branding and vision.
Interactivity is central to the design, with the OLED screen providing dynamic content about projects, client stories, and future developments. Digital touchpoints like kiosks or tablets allow visitors to explore further with 3D walkthroughs and augmented reality features.